Boss Babe: veri cheri

February 22, 2026
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Created by a Montco Mom to empower young girls, veri cheri is taking confidence, affirmations and tween self-esteem to a bold, new era.

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Photos: veri cheri

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veri cheri wants girls to embrace their uniqueness, own their confidence, and love themselves - inside and out. — veri cheri wants girls to embrace their uniqueness, own their confidence, and love themselves – inside and out.

Montco Mompreneur Lauren Oblak has launched veri cheri, a mission-driven business that creates empowering experiences for tween girls. Through pop-up parties, self-care kits, and interactive workshops, veri cheri blends self-care fun with affirmations and meaningful self-discovery.

Parents of young girls often find themselves dealing with dips in self-esteem during early adolescence. “veri cheri wants to offer these girls a joyful space to celebrate their individuality,” says Oblak.

While the veri cheri experience includes self-care products and lifestyle goodies to engage girls, it’s the affirmation activities, peer connection, and powerful mantras that work to deliver the underlying message: true beauty actually comes from within.
Oblak, a mom of two, was inspired by her young daughter. “I wanted to create something that could encourage girls to be bold and authentic while they’re still forming their sense of self.”

A Little About Boss Babe: Lauren Oblak

Hometown: Philadelphia
Currently Resides: Conshohocken
High School: Archbishop Wood
College: University of Richmond
Business Background: Former Marketing Director at Chaddsford Winery; Healthcare Communications
Favorite Philly Athlete: J.T. Realmuto
Shore Towns: Harvey Cedars, LBI, OCNJ

Conshy Food Favs

Drinks: Hook + Ladder
Dinner: Bar Lucca
Dessert: Scoops
Breakfast: Brunch
Coffee: ‘feine
Catering: Pepperoncini’s

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“The concept evolved from a series of experiences in my adult life — struggling with my own self-worth, noticing the appearance pressure social media is putting on young girls, having a daughter, seeing 10-year-olds storm the makeup counters at Sephora… and realizing something felt off. The essence of the brand is meeting girls where they are, with their interest in makeup, skincare, and lifestyle goodies, while helping them understand they don’t actually need any of those things to be whole.” –Lauren Oblak

veri cheri is currently booking spring and summer celebrations and customized events across the Greater Philadelphia region and is available for collaborations with youth programs and community groups.