By AML Publisher
Photos courtesy of Courtney Apple

Otto’s BMW general manager Michael Vadasz with his guest Ashleigh Wilson. Otto’s was the corporate sponsor of Be Mine on the Main Line II.

Be Mine on the Main Line II, AML’s second annual winter fundraiser which aims to raise funds and awareness for a local animal charity brought out over 200 partygoers for a fantastic night of fundraising for Philadoptables. The festive night, on Thursday February 4th, hosted by the popular bar and nightclub Spamps in Conshohocken, was sponsored by AroundMainLine.com client Otto’s BMW. “Be Mine on the Main Line was a very successful event with great food, drinks, and conversation. Otto’s BMW is proud to have been part of such a great event that supports such a wonderful cause – Philadoptables,” said Otto’s general manager Michael Vadasz.

Spamps, Conshohocken’s most popular nightclub, was transformed into a festive and fun Valentine’s-themed space thanks to major Be Mine sponsors Beautiful Blooms boutique and Eclatante Event Design—both of Northern Liberties. In addition, Blue Bell’s Secrets Limousine provided transportation for the AroundMainLine.com staff and family in the form of an elegant Asanti Charger limo.
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By AML Publisher
Photos by Spark Photography & David Campli Photography

“We wanted Aisle Style to be very approachable and chic-a cocktail party where ladies can mingle and enjoy themselves,” explained Beka Rendell of Innove Events. Photo courtesy of Spark Photography

AroundMainLine.com is thrilled to be sponsoring its first ever Main Line bridal event! Aisle Style, a sophisticated Sunday afternoon cocktail party and chic gathering of the region’s best bridal businesses, is the brainchild of Beka Rendell, of Innove Events. The event will take place on Sunday, March 14th from 1 to 4 p.m. at St. Davids Golf Club in Wayne. Rendell, who holds a degree from F.I.T. and has established a very successful Center City events business, decided it was due time to bring a wedding event to the Main Line that offers a unique experience and atmosphere. “It’s a sophisticated event that is geared towards brides, but also other special events too. So, ladies planning a baby shower or child’s birthday party, bar mitzvah, anniversary party—any event can be inspired from this show and the incredible businesses that will be on hand. We wanted Aisle Style to be very approachable and chic—a cocktail party where ladies can mingle and enjoy themselves. This is much different than a traditional wedding trade show atmosphere with vendors and booths. It is very ‘loungey’ with ottomans set up to relax and an amazing focus on design. The people we are working with are pulling out all the stops for Aisle Style—it will be something to see,” promised Rendell.

Innove Events launched in January of 2005 after Rendell, 28, left her position working as an event planner for a clothing company in New York City and moved to Center City. Rendell draws her company’s creative visions from an extensive background in fashion marketing. “When I left New York, I knew that I wanted to get involved in event planning but more on the social side. We wanted this to be a fun company, appeal to our clients and speak to an audience that wants a sleek, fresh modern approach to their wedding, bat mitzvah, baby shower, you name it. The brides we work with want very Martha, very DIY, but of course it’s not DIY. That’s the feel that Innove offers to our clients,” explained Rendell.
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By AML Publisher
Photos Courtesy of High Street Market

Fly Like an Eagle
From Robson’s personal collection, an extra large 48" vintage cast metal wall eagle, $125

Interior designer Kelly Galvin Robson has a love of everything vintage. Her prolific Etsy site is brimming with irresistibly preppy, distinguished home accents-from an old set of German framed bird prints to cocktail glasses, Vera linens, milk glass, a vintage large brass horse head door knocker, McCoy pottery and more. If you are a fan of the AMC series Mad Men (the Golden-Globe winning series which depicts the lives of a group of Madison Avenue advertising executives in the ‘60s) then you will fall in love with High Street Market’s uber-chic retro collection. “I love the Philadelphia area, and I just love the creativity here among the design community. When I worked for a very high profile interior design firm in L.A., our clients always challenged us to find these amazing, one-of-a-kind pieces. They were not interested in hiring us for a living room that ended up filled with mass produced items. Every day there was the thrill of the hunt and the satisfaction of discovering special items for their home,” explained Robson.

But, Robson, an Orange County native, found the scarce amount of L.A. flea markets impossible to source regularly for those perfect vintage treasures. So when she and her husband moved to Bucks County a little over a year ago, she was thrilled. “I love how easily I can go to a bunch of flea markets and antique stores in one afternoon here. It was not that convenient in L.A., they were not that prolific and just working through the traffic was nuts! The Philadelphia suburbs are a treasure trove for me as a designer.”
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By AML Publisher
Photos courtesy of Belle Vie Photography

Hip cats can learn to appreciate jazz as the museum’s 18th annual junior jazz festival winds down this weekend.

The 18th Annual Junior Jazz Festival

Hip young cats across the Delaware Valley take note! It’s time for Please Touch Museum’s jazziest festival of the year! The 18th Annual Junior Jazz Festival, the only area event to introduce young children to the wonderful world of jazz, is winding down this week at Memorial Hall. The fun family event transforms the museum into the biggest and hippest jazz club around! Live music, theater performances, and educational activities will fill the museum for five weeks focusing on musical expression and the history of jazz. “Jazz is a genre for everyone to enjoy,” explained Francis Coates, the museum’s music coordinator. “Music and embracing the creative arts is so important to the development of children and their education. It encourages creativity and discipline that translates into many areas of life-science, math, and improvement of speech patterns. And, jazz is fun! Every performance we have had this month has been filled, so parents should come at least thirty minutes early to make sure they can get in,” enthused Coates.

Top kid-friendly musicians will take the stage of the museum’s Playhouse through February 28th. And, kids will also learn a bit of jazz history by taking in a Please Touch Playhouse performance of “Scat Cat’s Junior Jazz Jamboree.” This interactive show tells the “tail” of an everyday alley cat who happens upon “Max Roach,” who teaches her the history of jazz. Max also introduces her to some of the well known artists who made it popular—Stingray Charles, Bunny Goodman, Louie Arm and Hammerstrong and Piggy Lee. “Scat Cat’s Junior Jazz Jamboree” will be on the Please Touch Playhouse stage weekdays February 1-26, with performances Mondays-Fridays at 11 a.m., 1 p.m. and 3 p.m. Free with museum admission.
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By AML Publisher
Photos courtesy of Courtney Apple

Whipped Bakeshop’s Valentine designs are almost too pretty to eat!

Pastry chef and owner Zoë Lukas is an artist by trade. And one glance at her elegant creations of cupcakes, cookies and cakes on her website, whippedbakeshop.com, and its clear this is no ordinary bakery. Her intricate, custom designs-from Yoda cupcakes to elegant wedding cakes to oh-so-Martha vintage Valentine replicas-and attention to detail are part of her booming business and soaring city reputation. “Baking and art are my two loves so my cookies and cakes are really my canvases…in essence. I love looking at patterns and fabrics and I enjoy knitting and sewing. If I go to a museum, it reignites my creativity. I can see a vintage plate or a piece of beautiful stationery and get a concept for a wedding cake or a new cookie pattern; it’s a constant process for me. I really love and appreciate anything that is designed well and I try to transform that to my work,” explained Lukas.

Lukas started Whipped Bakeshop in 2007 and this past October opened the doors to her Fishtown storefront to much aplomb, with the support of her husband, Brennen. “We started getting a ton of momentum with the business the first year through our Flickr site. My husband encouraged me to take pictures constantly and upload them on a regular basis and that really kept people engaged. Then the website followed, and Twitter took off. Now, we are here and business is very, very good,” said Lukas.
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By AML Publisher
Photos Courtesy of Amy Wren

The Big Deal Casino Night-Unmask the Possibilities is the Philadelphia Junior League’s fourth annual gala.

When you think of Philadelphia’s most esteemed service organizations, undoubtedly the Junior League comes to mind. For almost a century, the Junior League has been making a positive impact in the Greater Philadelphia area. Over 950 volunteers have contributed more than 75,000 service hours annually.

To celebrate this female organization’s commitment to promoting voluntarism, the League is gearing up for its fourth annual winter gala. This year’s theme is The Big Deal Casino Night—Unmask the Possibilities. The evening is black tie optional, and the hundreds of anticipated party-goers are encouraged to accessorize in keeping with the Mardi Gras theme.
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By AML Publisher
Photos courtesy of Paul Loftland

Lovely ladies from 6ABC dressed the part for the Red Ball last year. L to R: producers Mara Webb and Kristie Gonzalez, health reporter Ali Gorman and anchor Monica Malpass.

Main Liners can eat, drink, and be charitable at the Red Cross’ annual red-tie celebration featuring dozens of Philly’s top chefs! The American Red Cross Southeastern Pennsylvania (SEPA) Chapter will host the 11th Annual Red Ball on Saturday, March 6, 2010 from 8 p.m. to 12 midnight at the Please Touch Museum at Memorial Hall in Fairmount Park. One of Philadelphia’s most popular winter galas is in its second year at the children’s museum, which makes for a lively setting. Julie Appolloni, Red Cross senior director of financial development, oversees every aspect of the event each year with her organization’s team. “It is like no other event in the city. The Please Touch is such a perfect backdrop too. It keeps the event light and festive and gives everyone the chance to dictate their night since it is not a structured party. And, undoubtedly, we always attract Philadelphia’s finest so expect the gala to sell out again—which it inevitably does each year,” enthused Appolloni.

VIP ticket holders will enjoy one amazing all-access evening, beginning at 8 p.m. in the exclusive VIP Lounge, featuring renowned caterer Max & Me Catering. Other amenities include VIP express entry, private top-shelf open bar, cigar bar, separate coat check and a special VIP gift.
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By AML Publisher
Photos courtesy of Courtney Apple Photography

Be Mine on the Main Line is Thursday, Feb 4th at Spamps Restaurant in Conshohocken. RSVP is highly recommended so we can plan accordingly.

Be Mine on the Main Line, AroundMainLine.com’s annual winter fundraiser, is back! In its second year, Be Mine focuses on bringing hundreds of Main Liners and animal lovers together from across the Delaware Valley to raise money and awareness for a local animal charity. On Thursday, February 4th, Conshohocken’s hottest restaurant Spamps will play host to hundreds of locals for a festive and sophisticated Valentine’s-themed party. AML will have the entire spacious restaurant dedicated to Be Mine—to welcome the Main Line and region’s finest for an important night of awareness and fundraising.

This year’s beneficiary of the proceeds of Be Mine on the Main Line II is Philadoptables (philadoptables.org). A brand new nonprofit that was formed over the past few months to address the overwhelming needs of Philadelphia Animal Control, also known as ACCT, Philadoptables’ goal is to bring awareness and funding for the 34,000 animals a year who are brought through the doors of ACCT. A visit to Philadelphia’s animal control a few weeks ago with Philadoptables board of directors’ member Kim Wolf really drove home the overwhelming need of what Wolf describes as “Philadelphia’s best and worst kept secret.” Cage after cage of hundreds of fabulous faces and furry friends were staring back at us as we walked the aisles—a shelter that is clearly overwhelmed with the city’s stray animals, abused dogs, and pets that owners have surrendered to ACCT due to personal or financial hardships.
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By AML Publisher
Photos Courtesy of Marie Labbancz

‘Peppermint’, $115
“We do our research and we want people to look twice at our arrangements. Right now I am using a lot of cabbages and artichokes in my designs-finding unique greenery, unusual combinations of flowers,” explained O’Brien.

Think outside the box, er, the vase. That’s the advice of renowned Philly floral designer Donna O’Brien from Northern Liberties’ Beautiful Blooms. Beautiful Blooms is a full service décor design company that works with discriminating clients to create event concepts-from dream weddings, corporate events, bar/bat mitzvahs, intimate dinner parties and more. O’Brien’s bustling business was recently honored by The Knot as a Best of Weddings Winner 2010 as one of the best florists in Philadelphia.

Holiday centerpieces and wreaths in 2009 don’t have to follow any rules according to O’Brien, who prides herself on setting trends and concepts within the international design industry. Beautiful Blooms Boutique has created several floral designs and custom cedar or pine wreaths (ideal for the corporate client/thank you) that can be purchased for the holidays or throughout the winter season. These designs can be picked up or delivered ($55 or over for delivery) in Philadelphia. Variegated white, red and peppermint poinsettias wrapped in chic metallic paper have been flying out the door, said Donna, for delivery to several Philly corporations for office décor and gifts.
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By AML Publisher
Photos by Vida Carson

O’Doodles owner Fran O’Donnell embraces an ‘unplugged’ philosophy when it comes to his toy store.

Since 1997, Chestnut Hill’s renowned toy store O’Doodles has prided itself on its motto: “Toys Unplugged!” Owner Fran O’Donnell believes in bringing back the good ole days of play with his style of inventory which is, for the past, not powered by any electronics. So, you won’t find any DVDs, PS3s or Wii anywhere ‘round these parts. Instead, O’Doodles aisles are filled with puzzles, board games, books, stuffed animals and more. “I think nowadays everyone is so plugged in with either organized sports, activities or electronics-and that to kids now is defined as ‘play’. We firmly believe here at O’Doodles in a back-to-the-basics philosophy and introducing the fun of playing and encouraging imagination. So, by embracing the idea of only having toys that are powered by a child’s creativity, we offer a unique and exciting selection for parents,” explained O’Donnell.
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