Photos courtesy of Betsy Barron Fine Art Photography
Wayne’s new Louella boutique is the evolution of owner Maria Delany’s lifelong appreciation for style and fashion. After graduating from the University of Delaware with a degree in business and marketing, Maria spent 15 years in the corporate world of telecommunications and pharmaceutical. As a stay at home mom of two, she began making jewelry for trunk shows with the hopes of having her own brick-and-mortar signature retail space some day.
This summer that dream came true. Delany opened Louella, on Louella Court in Wayne in July. The charming one-room boutique is just a few hundred square feet-and is a temporary home for what is on the horizon. Louella’s sprawling permanent location, to open sometime in November, is being completed next door to Cosi on Lancaster Avenue.
It’s been a busy few months for the entire Louella staff. Walk into the shop, on any given day, and it is bustling with local fashionistas finding the latest in fall fashion, accessories and preppy personal accents. AML sat down with Maria to learn more about what makes this unique Main Line retail concept so special.
AroundMainLine.com: How would you describe Louella?
Maria Delany: Our mission is to provide a warm personal shopping experience that helps women express their individual style. Louella’s merchandise ranges in price from very moderate to high end. Shopping at Louella is a relaxing alternative to the mall and you can feel confident you won’t see your outfit coming and going around town. We believe that women are empowered by style and our goal is to help define their signature style!
AML: Talk about your temporary location.
MD: We have been located at our adorable temporary location at 7 Louella Court since the end of July. Ensconced between Estetica hair salon and Creperie Bechamel, we are so fortunate to share synergies for our customers.
AML: When will Louella be moving to its new permanent locale? What will the store look like?
MD: Our new store at 227 East Lancaster Avenue is going to be our Louella flagship store. We have hired the very talented Barbara Balongue Design Team to create a beautiful store that evokes a relaxed Palm Beach feel complete with a gracious sitting area in front of our pearl white gas fireplace. We are renovating an older building so there will be an artistic mix of traditional and modern design elements.
AML: What are fall trends Main Line ladies are embracing?
MD: Currently trending [on the Main Line] is color blocking and textile blocking. It may be a combination of velvet and ponte or vegan leather and ponte…the possibilities are endless. The equestrian look is very important as are leggings and tunics.
Upcoming October Events at Louella
October Pink Party
Tuesday, October 23, 2012
6:00pm – 9:00pm
** 10% of sales benefit Breastcancer.org
Mistletoe and Magic Shopping Party
Wednesday, October 24, 2012
5:00pm – 8:00pm
** 10% of sales benefit Paoli Hospital
Notre Dame Academy Parent’s Association Day & Evening of Shopping
Thursday, October 25, 2012
*6:00 pm- 8:00 pm is wine and cheese*
** 10% of sales benefit Notre Dame Academy Parent’s Association
Be Social with Louella
Louella is located at 7 Louella Court in Wayne, PA. Store hours are Monday – Friday: 9am-6pm; Saturday: 10am-6pm; Sunday noon-5pm