By Laura Klein
AML Contributing Writer
Kate MacNamara of Kati Mac Floral Designs in West Chester set the mood with her elegant, beautiful arrangements.
www.katimacfloraldesigns.com
It was truly an affair to remember! Hundreds of Main Liners and city slickers ‘dressed to impress and donated to make a difference’ (as the invitation suggested) as Philadelphia’s first e-magazine, AroundMainLine.com, successfully hosted their first fundraiser and local event. Be Mine on the Main Line brought out over 300 guests to Blush Restaurant & Bar in Bryn Mawr on Friday, February 6th in an awesome display of support for the Pennsylvania SPCA.
“What can I say about Be Mine? It was a night that was most rewarding for everyone involved. And, a total team effort from top to bottom. As Philadelphia’s first e-magazine, AroundMainLine.com has worked very hard to develop great friendships with local businesses in a short period of time and, in this economy, we have figured out a way to tap into those resources, connect the dots, and bring a local community together unlike anyone else—online. Combined with the enthusiasm we have received since our September 30th launch and an amazing new partnership with the PSPCA, this was an event that wowed the region. We are quite proud,” said Sarah Lockard, AroundMainLine.com CEO and Publisher. Added Nick Chapman, PSPCA Special Events Planner:”The Pennsylvania SPCA thanks AroundMainLine.com for their efforts to help homeless animals in the state of Pennsylvania. Be Mine on the Main Line was an amazing success, raising over $2,000 to help rescue, rehabilitate and re-home animals in need. We at the Pennsylvania SPCA are honored to work with fantastic people like those at AroundMainLine.com.”
Maryellen Bowers, of Cakes and Candies by Maryellen in West Chester, enticed the crowd's sweet tooth with her cleverly designed (and Valentine’s-themed) cupcake table!
www.cakesandcandiesbymaryellen.com
The fundraiser had dozens waiting outside in the beginning of the night and valets sprinting as the main dining room of Blush quickly filled up with a capacity crowd ready to party. The event was sponsored, in part, by Verdi Spumante Sparkling Wine and Weyerbacher Brewery. Guests, including many singles, dined on complimentary appetizers courtesy of Blush (including a sophisticated squash soup) and noshed on a posh cupcake table courtesy of Cakes and Candies by Maryellen Bowers in West Chester. Bowers, a baker and chocolatier, also provided creative party favors in the form of chocolate bars wrapped in the party’s theme logo (a dog bone in the shape of a heart) for the attendees.
The Bold and The Beautiful of Be Mine Pictured L to R: Alexandra Picardi of Philadelphia, Charlie Tarloski of Malvern, Julia Tarloski of Malvern, and Jaime Conwell of Chester Springs.
In addition, Kati Mac floral designs (www.katimacfloraldesigns.com) accented the room with crimson colored arrangements in romantic vases. The Pear Tree, a boutique in Wayne, provided beautiful, holiday-themed accents for the room to set the mood for a memorable night. “The main reason that Be Mine was a party people are still talking about is twofold: one, the purpose of the night was a cause that everyone can be enthused about–the Pennsylvania SPCA. The work they are doing is amazing as they give selflessly of their time to support animals, working to provide them new homes and a new leash on life. It’s a purpose everyone can relate to because this area is rich with animal lovers. And, secondly, this was a collaborative effort through and through from all ends. The staff of the PSPCA is awesome; our vendors were incredibly generous and giving of their resources and time. When you work with kind, enthused people who fully believe in their work, great things fall into place pretty easily. Nick Chapman (Special Events Planner) and Heather Redfern (PSPCA Director of Outreach Programs) were instrumental in pulling off a great night. That is a blessing for us, at AML, because they worked with us from the inception and believed in what we are aiming to do as well,” said Lockard.
Lockard, 34, is a Wayne native and local entrepreneur who started her company, AroundMainLine.com, Inc. last summer. AML is Philadelphia’s first e-magazine and gained notoriety a few weeks back (on philly.com) when traffic surged over 700% after AML published a feature on former QVC host Kathy Levine. Levine, along with former Philadelphia Soul player Sean Scott and 610 WIP’s Glen MacNow and his wife, Judy, were among notables at the lavish event.
The great staff of the PSPCA braved the elements and the bitter cold to greet the 300-plus partygoers. Pictured L to R: Emily Simmons, Development Associate; Instiutional Giving; Nick Chapman, Special Events Planner; Heather Redfern, Director of Outreach Programs
Despite a significant increase in visibility and a pending relationship with a major media outlet in the works, Lockard is determined to keep the purpose of her first fundraiser and business model very clear. “What I want people to know–in and around the Main Line–is that the PSPCA is in need all the time. We highlighted their efforts with a sensational, sophisticated event unlike any other party this region has seen with Be Mine, and that rocked. It created a great buzz for AML and, most importantly, this organization. But, come Monday morning, everyone (at the PSPCA) is back to work at their headquarters working hard for the animals they care for. And, that is not the most glamorous job, yet it’s a rewarding labor of love that takes a special group of people to make it happen, to operate well and successfully. So, I encouraged many of the attendees at Be Mine: ‘Take away from this night your great memories and pictures. But, don’t walk away from what this was all about. Let’s stay connected with this cause, be a part of our e-magazine on a regular basis and come out to our next event for this charity with ten more of your friends who did not come to Be Mine.’ I want everyone to join me in building on what we have here, because it is a pretty amazing thing. And, we are just getting started.”
Homemade chocolate bars, Be Mine’s party favors, captured the purpose of the night and were designed by Maryellen Bowers of Cakes and Candies by Maryellen and Just Wrapz.
Donated Items for AroundMainLine.com’s PSPCA Fundraiser: Be Mine on the Main Line
Many thanks to all the contributing, generous companies I would like to acknowledge below. I am very thankful and look forward to working with you again soon.
Most Sincerely,
Sarah Lockard
AroundMainLine.com CEO & ePublisher
Kevin McPherson Photography
www.kevinemcpherson.com
Kevin McPherson is well-associated with AroundMainLine.com, as he has worked as our official site photographer since our inception. Kevin was instrumental in Be Mine’s success, as he graciously donated his time and talent for a professional photo shoot of the animals up for adoption at the PSPCA. These photos were published in our evites and online preview article and were also published on 6abc.com as an additional promotion of the upcoming inaugural event.
Secrets Limousine Service, Philadelphia, PA
www.secretslimo.com
Secrets Limousine, the official limousine company of AroundMainLine.com, graciously donated a car for the AroundMainLine.com staff who, through their selfless contributions, time and energy made this most memorable event possible. Secrets Limo wowed us from the start of the night when our driver, Chuck, arrived fifteen minutes early to introduce himself and our ‘ride’ (in the form of a Dodge Charger Asanti Limo). And, the awesome experience continued with the fantastic customer service at midnight when we made a pit stop for some burgers and frites (we were starving!) at Teresa’s Next Door and Chuck waited outside in the freezing cold! Secrets proved they are a terrific company who believes in doing it right. Looking for a reliable and beautiful limousine for your next night out? We highly recommend Secrets Limo—and ask for Chuck.
Work it Girl, Earn It!
Interior designer Carrie Leskowitz and guest Stacey Gelman work the room and soak in the celebration.
Blush Restaurant & Bar
www.dineatblush.com
Head chef Nick Farina has been an AML supporter since we launched our company last summer, so it was a no-brainer whom to approach when we were looking for a beautiful, romantic venue for Be Mine on the Main Line. Blush donated their entire dining room for the event—a most generous contribution for a Friday night in February and, no less, in this economic environment. Many thanks to Chef Farina and his entire staff for supporting AML and the PSPCA.
Kati Mac Floral Designs
www.katimacfloraldesigns.com
Kate MacNamara, of Kati Mac floral designs, designed and donated a gorgeous display of Valentine’s-themed arrangements that set the scene for a great Be Mine! Kate is a horticulturist and talented florist who has been a great friend and supporter of AroundMainLine.com since our inception. Kate has a booming business in the bridal industry and also delivers fresh flowers in and around the West Chester region. Her service is exceptional and her blooms are always breathtaking.
Cakes and Candies By Maryellen/Just Wrapz
www.cakesandcandiesbymaryellen.com
www.justwrapz.com
Maryellen Bowers, of Cakes and Candies by Maryellen and Just Wrapz, added the ‘wow’ factor in the dining room at Blush in Bryn Mawr. A six-foot table tiered with the most delicious, perfectly decorated and delicious miniature cupcakes and perfectly wrapped homemade chocolate bars were the hit of the night and were devoured (rather quickly) by the attendees.
Leslie and Gene Johnson, great friends of the AroundMainLine.com family and owners of Gullifty's Pizza Grille & Bar in Rosemont.
The Radnor Hotel, Radnor, PA
www.radnorhotel.com
A fabulous Sunday Champagne Brunch for two was graciously donated by Anita Sayers, Marketing Director, for The Radnor Hotel. The hotel offers one of the Main Line’s most popular Sunday brunches in their beautiful dining room.
Spot’s the Place for Paws
854 ½ Montgomery Avenue
Narberth, PA 19072 (1-610-668-SPOT)
Andrea Deutsch, a new friend of AML, animal enthusiast and owner of Spot’s, generously donated a gift certificate to her boutique. Spot’s the Place for Paws is considered the ‘LL Bean’ of Main Line animal stores as it prides itself on no frills, healthy foods for your pet. Spot’s is about to celebrate its six-year anniversary and was named Best of Philly 2004, Best Shopping for Dogs.
Varani Formal Wear, Frazier, PA
www.varanitux.com
Ed Varani, owner of Varani’s Formal Wear, graciously donated a free tuxedo rental for Be Mine on the Main Line. Varani is a family owned-and-operated business that offers one of the largest in-stock formal wear specialists in Chester, Montgomery and Delaware Counties, in Pennsylvania.
Mary Kay Cosmetics Makeover Sessions
Courtesy of Colleen Robestulli, Senior Sales Director
www.marykay.com/crobustelli
Avalon Restaurant BYOB, West Chester, PA
www.avalonrestaurant.org
Avalon Restaurant, a popular BYOB in historic West Chester, offers dining in a trendy, upscale environment decorated with European elements. An inviting stone fireplace completes the décor of Avalon’s romantic setting.
First Class Travel Goods, Paoli, PA
www.firstclasstravelgoods.com
First Class Travel Goods donated a gift certificate to their Paoli store. First Class is the one-stop-shop for the independent traveler, offering a range of great travel bags and accessories for the international traveler or busy corporate executive.
Over twenty local businesses graciously donated raffle items for Be Mine on the Main Line. Beethoven Wraps in Wayne beautifully packaged many of the prizes, including the two pictured here.
American Male Salon, Berwyn, PA
www.americanmale.com
American Male donated a gift certificate and grooming products for Be Mine on the Main Line. American Male is a full service salon for guys, offering a unique experience for the ‘boys only’ with televisions and complimentary beverages.
Blackfish BYOB, Conshohocken, PA
www.blackfishrestaurant.com
Blackfish is one of the Main Line’s most popular BYOBS, with Chef Chip Roman at the helm. Check out our article on Blackfish as part of our gluten-free recipe series on our homepage.
Wonderful Wayne Gift Basket
Many thanks to the following members of the Wayne Business Association who participated in Be Mine on the Main Line.
Tickets for 4 for the Wayne Movie Theatre
Gift Certificate for D’Amicatonio’s Shoes
Gift Certificate for Competitive Edge Lacrosse Store
Lunch at Elegance Café, Wayne & Paoli Shopping Center (www.elegancecafe.com)
Gift Certificate for The Boathouse Restaurant, Wayne (www.flanboathouse.com)
Braxton’s Gift Basket
www.braxtons.com
Braxton’s Animal Works is a Main Line staple, founded in 1938 and still operating successfully as a family-run institution for the suburban region.
Gift Certificate Courtesy of Homecooked, Paoli, PA
www.homecooked.net
To read a full feature on AML on Claire Phillips’ Homecooked, click here.
Baby Basket Courtesy of Piccolini Baby Store, Bryn Mawr, PA
Owner: Jessica Watt Troiano
www.piccolinionline.com
Piccolini is a great, chic upscale baby store with locales in Bryn Mawr and Philadelphia. Piccolini features organic, stylish and cool essentials for modern living from the finest baby designers.
Dog-Themed Pillow Basket Courtesy of Fill-a-Pillow, Haverford Station, PA
www.fillapillow.com.
To read a full feature on AML on Monica Walker Miraglilo’s store click here.
Pet Nanny Sessions courtesy of Colleen Parsons Sedgwick
www.pet-nanny.net
Pet Nanny is considered the ‘pet sitters of the Main Line.’ Owner Colleen Sedgwick provides in-home pet sitting for the majority of the Main Line region. Pet Nanny offers peace-of-mind, safety and convenience for your pet sitting needs.
Mindy Childs of Phoenixville was one of the lucky and enthused winners of the night! Pictured also are Indra Khan (background) of Philadelphia and Lisa Moulter (foreground) of Devon.
Dogma Day Spa Gift Certificate, Wayne, PA
www.dogmadayspa.com
Named Best of Philly 2006, Dogma Day spa offers a premiere, Main Line spa experience for your pup or distinguished dog. Dogma Day Spa has a booming business in Wayne and the Main Line region.
April Ziegler Pet Photography Session
www.aprilziegler.com
April Ziegler is an accomplished lifestyle photographer in the Philadelphia region who recently extended her business into developing a strong pet photography clientele. April is enthusiastic and talented and a new friend of AML.
Buzzy’s Bow Wow Meow Gift Basket, Narberth, PA
www.buzzysbowwowmeow.com
Buzzy’s Bow Wow Meow is dedicated to enhancing relationships between people and animals. Buzzy’s carries an extensive variety of healthy food, toys, supplies and accessories for dogs, cats, companion and wild birds and small animals, while offering adoption services, meaningful educational resources to help pet owners connect better to animal matters.
Beer Lovers Prize: Dinner for Two at Teresa’s Next Door,
Wayne, PA and two corked bottles of Weyerbacher’s Merry Monks craft beer.
www.teresa-cafe.com
www.weyerbacher.com
A sensational treat for any beer lover in the region and in anticipation of the second annual Philly Beer Week, one lucky winner walked away with a great night of mussels, frites and a Belgium-lager waiting for them at the famed Belgian restaurant, Teresa’s Next Door in Wayne. In addition, our sponsor and friends at Weyerbacher Brewery donated a pair of corked bottles of their popular brew, Merry Monks.
Emerald DuCoeur/Phone Consultation/Pet Session
www.heartscontent.net
Emerald DuCoeur is a professional animal communicator who offers consultations, healings and classes through her website and frequent visits at area Cutter’s Mills pet stores. Emerald can be reached at: emerald@heartscontent.net
