Featured photo courtesy of Belle Vie Photography. Article photos courtesy of Courtney Apple Photography
Steve Calise, executive chef for the Dave Magrogan Group, is one of the keynote speakers for Restaurant 101.
Anyone and everyone across the Delaware Valley involved in the restaurant industry can now benefit from Restaurant 101, an innovative and progressive new program premiering this Monday, June 13th and Tuesday, June 14th at the Valley Forge Radisson in King of Prussia.
The brainchild of local restaurateur Dave Magrogran of Doc Magrograns, Kildares and Harvest Seasonal Grill and Wine Bar fame, Restaurant 101 is an intense two-day restaurant success program designed for restaurant owners, managers and prospective restaurateurs. With over 5,000 restaurants across the Delaware Valley the region is well overdue for an event of this magnitude.
AroundMainLine.com: How did the concept of Restaurant 101 come about?
Dave Magrogran: I think there is a real challenge in the industry, particularly for independent restaurants, to take on the tasks they have to take on successfully because their time is so very limited. Its very difficult to get good quality training for the staff, figure out where and how to spend your marketing dollars, how to educate their staff well, develop strong menus-all the areas restaurateurs have problems with. I wanted to create a two day intense resource to tackle these issues successfully-akin to really attending a restaurant ‘college.’ Some restaurateurs will get a lot out of Restaurant 101; some restaurateurs will walk away with a little. But across the board they will have benefit tremendously from the networking opportunities we have in place.
AML: How does one attend Restaurant 101? What are the hours and details?
Restaurant 101 is expected to sell out so be sure to purchase your tickets today on Restaurant101.com
DM: We still have a limited number of tickets available to purchase on Restaurant101.com. We can accommodate up to 400 attendees whom we are expecting and people can buy a ticket the day of the event but I would recommend purchasing a ticket online. We will kickoff at 9am on Monday and run till about 5. Around 5:30 we are going to have the biggest networking opportunity at Ice Night Club. If someone cannot attend either day, the Monday evening networking event is key and is free for anyone to show up and make great business connections.
Tuesday morning we will start off early with a 7am VIP breakfast and will finish up around 4:30. We have lots of breaks in between the speakers and panel discussions which will be great opportunities to move around the room and make important business connections.
For full details, we have put a complete schedule online.
AML: What can local restaurateurs expect to take away from their experience at Restaurant 101?
DM: I think every restaurateur is admittedly concerned with the economy and what is going on with the economy-what the future holds. Restaurant 101 will address labor dollars and costs, better ways to operate the restaurant, successful marketing strategies that work in 2011 to fill seats in your restaurant and more. If someone leaves Restaurant 101 and they successfully implement the tools and knowledge they gained and that helps their monthly sales go up by $100,000 and their costs go down by 3%, it’s a huge win. That’s a radical change in that restaurant’s numbers and with Restaurant 101, we are going to show them that’s not that hard to accomplish.
About Restaurant 101
Restaurateurs are you tired of high food costs? Do your managers need better training? Are your liquor costs out of control? Are you having difficulty hiring & training the best staff? Suffering from decreasing sales & increases costs? Is your marketing not filling seats? Restaurant 101 is the answer to all these questions and more!
Restaurant 101 is Monday, June 13th and Tuesday June 14th at the Valley Forge Radisson in King of Prussia. A limited number of tickets are still available ($99 per person, $199 VIP) by visiting Restaurant101.com
Speakers and expert panelists include:
Dave Magrogan, Ed Doherty, Frank Kasper, Frank Daly, Chef Steve Calise, Main Line Restaurant Week’s Sarah Lockard, Joe Welsh, Kevin Friel, Brian Nagel and more!
Click here for the two-day program schedule for Restaurant 101.
For questions about Restaurant 101: mitch@restaurant101.com
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