By AML Publisher
Photography by Heather Berkenstock

Hats by Katie's most famous hat is the Mini-Topper (tm). This style has been worn by Lisa Singer, Suzy Stafford, Sharon Chesson and Lana Wright in all the many combined driving World Championships they competed in, both here and overseas.

Twenty years ago, having a difficult time finding hats that were attractive and that fit well, Katie Whelan started making hats as a sideline. As her carriage driving career developed, so did the variety of hats she made for family and friends. Eventually the Long Island native, who grew up in Sugarloaf, New York, evolved the interest into a full-time occupation. Hats by Katie launched in 1990 with Whelan utilizing her arts minor from Boston’s Regis College as the basis for beginning a millinery business that is now world-renowned. That success has evolved, most recently, into an appointment-only shop in nearby Paris, Kentucky. “The main reason I started making the hats is because I have a big head and a lot of hair. I could not find any hats that fit me or that I particularly liked,” explained Whelan. A recent highlight of her career was winning the “Best Booth” award at the Royal Windsor Horse Show, Windsor, England.

Katie has been driving for 30 years. She has been pinned Grand Champion at Devon and at Walnut Hill, she represented the US at the 2003 and 2005 Pony World Championships, and she has been both national four-in-hand champion and national single horse champion-so she is well aware of what hats work for the driving community, for both pleasure drivers and combined drivers. As for Devon, Whelan has been a beloved boutique and popular shopping destination for Main Line ladies for over a decade. Her works of art have been worn at the world’s most prestigious equestrian events including the Horse Show, Kentucky Derby, Royal Ascot (one of the world’s most famous race meetings dating back to 1711 and attended by the Queen of England), the Walnut Hill Farm driving show in Pittsford, New York-among others. Hats by Katie has been featured in Southern Living Magazine and O Magazine—in which, in 2006, she outfiitted Oprah and a group of Winfrey’s dearest girlfriends with hats for a garden party shoot, including Oprah’s lifelong friend Maria Shriver. Read the full story

Photos courtesy of Noelle Roberts

Best friends and business owners Heather Esposito and Allison Lubert opened Sweet Freedom this past January.

Let freedom ring for local celiacs and vegans as Philadelphia now has a successful bakery that caters to a myriad of food allergies, intolerances and dietary restrictions. This past January, friends Allison Lubert and Heather Esposito opened Sweet Freedom (1424 South Street, 215-545-1899), one of the country’s only vegan and gluten-, soy-, egg-, dairy- and refined sugar-free bakery, the first of its kind in Philadelphia.

Sweet Freedom was conceived as a destination for those struggling with dietary restrictions that typically prevent them from enjoying baked goods, but the bakery’s commitment to top-quality, all-natural ingredients makes it a hit among even those without allergies and intolerances. “Both Heather and I have struggled with our eating habits and with troubling food allergies,” said Lubert, “and we both found ourselves striving to prepare our favorite treats in ways that were both delicious and appropriate for our diets. It’s a challenge to omit animal products, soy, gluten and corn and still create flavorful, crave-able baked goods, but we love to rise to that challenge every day.” Read the full story

Photos courtesy of Courtney Apple Photography
Click here for an online tour of the Little Apple on Facebook

A fresh face on Manayunk’s Main Street, Molly Cygan’s The Little Apple

A little piece of the O.C. has landed on Manayunk’s Main Street! Entrepreneur and Southern California native Molly Cygan opened The Little Apple boutique in February with an Etsy meets Anthropologie feel to the charming, and now popular, shop. Cygan, a 2006 Berkeley grad who boasts an art history degree, was inspired years ago by her boarding school days at Exeter Academy in New Hampshire. “The seeds were definitely planted when I was at boarding school at Exeter. Here we were-lots of young kids in a small town with disposable cash—but nowhere to spend it. I was determined when I went back for my five year reunion (at Exeter) to start looking into opening a little boutique. And, of course, when I returned the downtown was packed with great shops-so clearly a few other people had the same idea! So, I kind of gave it up at that time but still wanted to pursue opening my own shop when the time was just right,” explained Cygan.

That time came last fall. After Berkeley, Cygan lived in New York City briefly before moving to Philadelphia this past October with her fiancé, who is in medical school at Drexel. (They will be tying the knot at her parent’s house in Cal July 3rd.) It was then that she started to rethink the idea of her own storefront. “I started to check out some spaces around the city and nothing seemed to be a fit. Then, some of my fiancé’s friends suggested that I look into Manayunk and that’s when I found this space on Craig’s List. It needed some serious TLC but I could see the potential,” said Cygan. Read the full story

By AML Publisher
Photos Courtesy of Katie Reim/Cultivar

Cultivar hairpieces and bouquets are ideal for brides, bridal parties or the Main Line fashionista who wants to embrace her inner Coco Chanel. Photo courtesy of Mary Kate Timbers (kateslens.com)

Katie Reim came about the idea of using recyclable materials for hair pins and Victoriana headpieces in February 2009 while recovering from brain surgery. One year later, Reim has a clean bill of health and a successful Etsy shop. Reim is also a local artist with a line of perfectly charming illustrations of some of the Delaware Valley’s most beloved landmarks and events. I chose Cultivar, Reim’s booming accessory business on Etsy, as party of AML’s ongoing series, Etsy Phavorites. Her gorgeous clips, headbands and pins are irrestible and so SJP, I knew my AML gals will appreciate the selection!

Each piece of the Cultivar collection is constructed by hand using cleaned, recycled fabrics (mostly acquired at a Philadelphia Salvation Army) and buttons, in addition to new and reclaimed beads. Want to check out the designs in person? Look for Cultivar pieces at Manayunk’s new chic boutique, The Little Apple. Read the full story

By AML Publisher
Photos courtesy of Belle Vie Photography

Spring Comes to the Main Line

Here comes Peter Cottontail hoping down the bunny trail…which means spring is here! And the sunny weather means lots of reasons for fun Main Line events with AML. In the next 6 weeks, we have four fantastic events planned in Wayne that are great opportunities to come out and enjoy the great local businesses that make Wayne an awesome Main Line town. Our two social networking groups, Monday Night Meetup and Wednesday Night Whinos, continue to connect hundreds of Main Liners and locals at great venues across the region.

Here is a quick list of what NOT to miss with AML starting with our second awesome Wednesday Night Whinos event with a very popular Main Line boutique, Beethoven Wraps. Mark your calendars and be sure to RSVP on Facebook for Whinos in Wayne on April 14th.
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By AML Publisher
Photos courtesy of Majestic Images

Let Them Eat Cake is Philadelphia’s popular wedding cake design competition for professionals, students and those who love to bake to create.

Cake bosses and cake lovers mark your calendars for the city’s sweetest spring fundraiser! City of Hope will hold its annual wedding cake competition, Let Them Eat Cake, on Monday, April 12th. Let Them Eat Cake is Philadelphia’s popular wedding cake design competition for professionals, students and those who love to bake to create. Brides-to-be and fondant foodies will converge for the sixth annual competition featuring the best of the best. Proceeds benefit City of Hope, a leading research and treatment center for cancer, diabetes and other life-threatening diseases.

More than 700 people are expected to attend the highly anticipated event, to be held at the Loews Hotel. Guests will be wowed by the skills of over 35 of the best professional pastry artists from the Tri-State area entered, as well as 15 up and coming student pastry chefs. “We started out with ten bakers the first year at The Park Hyatt and this just has grown and grown. Now, we have expanded to max out at fifty in our sixth year. And, this event is really all about the cakes and the great pastry chefs. There are other cake contests across the country but nothing like this in Philadelphia,” enthused Harry Giordano Senior Director of Development for City of Hope’s Northeast territory. Read the full story

By AML Publisher
Photos by Spark Photography & David Campli Photography

“We wanted Aisle Style to be very approachable and chic-a cocktail party where ladies can mingle and enjoy themselves,” explained Beka Rendell of Innove Events. Photo courtesy of Spark Photography

AroundMainLine.com is thrilled to be sponsoring its first ever Main Line bridal event! Aisle Style, a sophisticated Sunday afternoon cocktail party and chic gathering of the region’s best bridal businesses, is the brainchild of Beka Rendell, of Innove Events. The event will take place on Sunday, March 14th from 1 to 4 p.m. at St. Davids Golf Club in Wayne. Rendell, who holds a degree from F.I.T. and has established a very successful Center City events business, decided it was due time to bring a wedding event to the Main Line that offers a unique experience and atmosphere. “It’s a sophisticated event that is geared towards brides, but also other special events too. So, ladies planning a baby shower or child’s birthday party, bar mitzvah, anniversary party—any event can be inspired from this show and the incredible businesses that will be on hand. We wanted Aisle Style to be very approachable and chic—a cocktail party where ladies can mingle and enjoy themselves. This is much different than a traditional wedding trade show atmosphere with vendors and booths. It is very ‘loungey’ with ottomans set up to relax and an amazing focus on design. The people we are working with are pulling out all the stops for Aisle Style—it will be something to see,” promised Rendell.

Innove Events launched in January of 2005 after Rendell, 28, left her position working as an event planner for a clothing company in New York City and moved to Center City. Rendell draws her company’s creative visions from an extensive background in fashion marketing. “When I left New York, I knew that I wanted to get involved in event planning but more on the social side. We wanted this to be a fun company, appeal to our clients and speak to an audience that wants a sleek, fresh modern approach to their wedding, bat mitzvah, baby shower, you name it. The brides we work with want very Martha, very DIY, but of course it’s not DIY. That’s the feel that Innove offers to our clients,” explained Rendell.
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By AML Publisher
Photos courtesy of Courtney Apple

Whipped Bakeshop’s Valentine designs are almost too pretty to eat!

Pastry chef and owner Zoë Lukas is an artist by trade. And one glance at her elegant creations of cupcakes, cookies and cakes on her website, whippedbakeshop.com, and its clear this is no ordinary bakery. Her intricate, custom designs-from Yoda cupcakes to elegant wedding cakes to oh-so-Martha vintage Valentine replicas-and attention to detail are part of her booming business and soaring city reputation. “Baking and art are my two loves so my cookies and cakes are really my canvases…in essence. I love looking at patterns and fabrics and I enjoy knitting and sewing. If I go to a museum, it reignites my creativity. I can see a vintage plate or a piece of beautiful stationery and get a concept for a wedding cake or a new cookie pattern; it’s a constant process for me. I really love and appreciate anything that is designed well and I try to transform that to my work,” explained Lukas.

Lukas started Whipped Bakeshop in 2007 and this past October opened the doors to her Fishtown storefront to much aplomb, with the support of her husband, Brennen. “We started getting a ton of momentum with the business the first year through our Flickr site. My husband encouraged me to take pictures constantly and upload them on a regular basis and that really kept people engaged. Then the website followed, and Twitter took off. Now, we are here and business is very, very good,” said Lukas.
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By AML Publisher
Photos Courtesy of Marie Labbancz

‘Peppermint’, $115
“We do our research and we want people to look twice at our arrangements. Right now I am using a lot of cabbages and artichokes in my designs-finding unique greenery, unusual combinations of flowers,” explained O’Brien.

Think outside the box, er, the vase. That’s the advice of renowned Philly floral designer Donna O’Brien from Northern Liberties’ Beautiful Blooms. Beautiful Blooms is a full service décor design company that works with discriminating clients to create event concepts-from dream weddings, corporate events, bar/bat mitzvahs, intimate dinner parties and more. O’Brien’s bustling business was recently honored by The Knot as a Best of Weddings Winner 2010 as one of the best florists in Philadelphia.

Holiday centerpieces and wreaths in 2009 don’t have to follow any rules according to O’Brien, who prides herself on setting trends and concepts within the international design industry. Beautiful Blooms Boutique has created several floral designs and custom cedar or pine wreaths (ideal for the corporate client/thank you) that can be purchased for the holidays or throughout the winter season. These designs can be picked up or delivered ($55 or over for delivery) in Philadelphia. Variegated white, red and peppermint poinsettias wrapped in chic metallic paper have been flying out the door, said Donna, for delivery to several Philly corporations for office décor and gifts.
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By AML Publisher
Photos by Belle Vie Photography

Local celiacs and vegans now have the first Philadelphia-area bakery to call their own with Lansdale’s Virago Baking Company.

Walk into Lansdale’s quaint corner Virago Baking Company and the cases are packed with one delicious treat after another: dozens of mouth-watering, generously iced cupcakes, hearty pies, breakfast breads, birthday cakes and more. Seems like any other small town bustling bakery business until you take a close look at the menu. Everything in Regina Mason‘s sensationally successful bakery is gluten-free, vegetarian or vegan. “I knew I wanted to open a bakery in Lansdale, but not your typical concept. There really is no way to compete with the local supermarkets in a traditional bakery model and there is very high demand now for what we offer with food allergies being so prevalent. A bakery for the Philadelphia region that prides itself in offering the same items but made for those dietary restrictions in mind are what we pride ourselves on-and, what can I say, it is working,” explained Mason.
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