By AML Publisher
Photos by Belle Vie Photography

Local celiacs and vegans now have the first Philadelphia-area bakery to call their own with Lansdale’s Virago Baking Company.

Walk into Lansdale’s quaint corner Virago Baking Company and the cases are packed with one delicious treat after another: dozens of mouth-watering, generously iced cupcakes, hearty pies, breakfast breads, birthday cakes and more. Seems like any other small town bustling bakery business until you take a close look at the menu. Everything in Regina Mason‘s sensationally successful bakery is gluten-free, vegetarian or vegan. “I knew I wanted to open a bakery in Lansdale, but not your typical concept. There really is no way to compete with the local supermarkets in a traditional bakery model and there is very high demand now for what we offer with food allergies being so prevalent. A bakery for the Philadelphia region that prides itself in offering the same items but made for those dietary restrictions in mind are what we pride ourselves on-and, what can I say, it is working,” explained Mason.
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By AML Publisher
Chestnut Hill photos courtesy of Vida Carson
Narberth Photos (including homepage featured shot) courtesy of Donald Groff
Photo of Finer Things courtesy of Mary Kate Burgess

Looking for a fun holiday guide for the next few weekends? We have got you covered with six super towns that are pulling out all the stops to entertain and delight the young and old.

The most cherished holiday tradition in Chestnut Hill is its Stag & Doe Nights which will be held on Wednesdays: December 9th, 16th and 23rd. Pictured is a holiday display in Robertson’s Florist.

Chestnut Hill
Holidays on the Hill
December 2nd through December 24th
www.chestnuthill.org

Discover wonderful holiday design ideas this weekend at the Chestnut Hill Holiday House Tour on Saturday, December 5th. Five magnificent homes, each with unique design and architectural styles, will be professionally decorated for the holidays and open from 10 am to 4 pm.

The most cherished holiday tradition in Chestnut Hill is its Stag & Doe Nights which will be held on Wednesdays, December 9th, 16th and 23rd, from 6 to 9 pm. Shops offer evening hours with wine and cheese or cocoa and cookies. Live music, roasting chestnuts, carolers and merriment make the nights come alive with joy and holiday spirit. And everyone looks forward to greeting Santa as he, too, enjoys the fun of Stag & Doe. New this year is Girls Night Out on Wednesday evening, December 2nd from 6 to 9 pm. Participating shops will offer lots of goodies and the ladies can get a head-start on their holiday revelry (and shopping, too).
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By AML Publisher
Photos Courtesy of Respective Vendors
Featured Homepage Photo Courtesy of Tuyet Wong

Shipley Shops is a popular tradition that brings together premier retailers and artists from throughout the United States and attracts customers from within and well beyond the Shipley community. Pictured are stockings from Shops’ vendor Boxwood Linens.

It’s shop till you drop at the Main Line’s premier holiday shopping event, nine weeks before the hectic holiday season descends upon us. And locals don’t have to brave the crowd at nearby malls to find a gift for every person on their list! Shipley Shops, now in its 49th year, kicks off next Wednesday evening with a preview party and runs through Saturday October 24th. The annual popular fundraiser for the school offers Main Liners one fantastic variety of beautiful retail products with vendors from across the Delaware Valley-and across the country.

Shipley Shops features perennial favorites like Bella Casa (fine home accessories), Jacques Ferber’s (luxurious furs and outerwear), Jane Roth (vintage jewelry), Occhio Bags (one-of-a-kind handbags), and Tuyet Jewelry (handcrafted custom jewelry). Some new vendors include The Belted Cow (handcrafted belts designed by artists), Boxwood Linen (fine linen home accessories), KEP Designs (fun and feminine jewelry), The Pink Mink (select collection of personal accessories and home goods), and Sea Bags (custom totes crafted from recycled sails, recently featured in Martha Stewart Living).
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By AML Publisher
Photos courtesy of Pearl Stationery

Pearl Stationery’s charming line of trick or treat favor boxes, ideal for your chic Halloween party.

Philadelphia native Stephanie H. was invited to a card making class about a year ago with her cousin. It seemed to awaken her child within. Stephanie had a passion for scrapbooking, crafting and paper projects as a little girl—spending hours working her way through stationery kits and playing with stamps, construction paper and embellishments. And, thus, a few weeks after her class, Pearl Stationery-her popular line of high-end custom stationery-was born.

Now thriving on Etsy.com, an online store for artisans, collectors and hand crafters, Stephanie finds inspiration abounds from just her daily life. “I was riding the train into work one day this summer and noticed all the men in their business shirts that looked so crisp-white with the pinstripes. I thought the designs were very intricate and clean and summery, so my mind started thinking. A few weeks later, I put together a set of cards from that one thought. Inspiration can come from anywhere and with stationery, you can really go in so many directions-have fun, be creative,” enthused the young designer.
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By AML Publisher
Photos Courtesy of April Ziegler Photography

The Blue Horse Boutique has revitalized a part of Wayne’s bustling retail row, a popular stretch of stores along Lancaster Avenue.

Chicago has its Magnificent Mile-one of the most desirable mecccas of shopping real estate in the world. For the Main Line’s top shopping town, Wayne, the highly coveted strip of shops along East Lancaster Avenue is known as ‘Retail Row.’ The stretch of stores, packed daily with moms, couples and Radnor Middle school students, starts with the GAP and ends with Liz Ayerle’s popular women’s boutique, Fresh Ayer (freshayer.com). It is considered the hottest, and priciest, piece of retail property for local developers.

This summer Main Liners were abuzz when a colorful and chic new boutique opened its doors on the ‘Row.’ And, the name and royal blue horse logo had a very familiar look. The Blue Horse Boutique evolved from the success of the popular Devon Hill Boutique, located in the Devon Hill BMW dealership. The boutique resonated so well with customers who were waiting in the service department, or just stopping on through, that the owners felt it was due time for a retail space on the Main Line.
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By AML Publisher
Photos courtesy of Krista Peel

Amber Resin and Glass Necklace, $55.
Peel’s pieces are all one-of-a-kind, handcrafted works of art using some of the earth’s most gorgeous gemstones.

Artist Krista Peel is a self-proclaimed “rock fanatic.” Peel grew up surrounded by the picturesque plains of Cheyenne, Wyoming where her childhood days were spent appreciating the undisturbed elements of nature. “It was very serene, and as a child in a rural area I was surrounded by these intricate rocks and stones. There were not the distractions children have today, so I developed a very keen sense of the land around me and nature,” explained Peel.

Fast forward to 2009 and Peel is one of the most successful Philadelphia-based jewelry lines showcased on Etsy.com, the world’s largest online marketplace for designers and artists. That’s quite an accomplishment considering the tens of thousands of designers from the Delaware Valley who showcase their wares on the site. “Etsy allows me to have an audience that I can interact with. It really is a friendly community, a positive environment of artists that all support each other. And, looking around at the company of awesome talent on Etsy is so inspiring for me to keep producing beautiful pieces. Whenever you are in a situation like that (as a designer) there is nowhere to go but up. Etsy has been just great.”
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By Claire Harlin, AroundPhilly.com

When it comes to boozing it up at the airport, one is hard pressed to find a drink more exotic than Sam Adams or an atmosphere more appealing than a brightly lit bar fit with CNN-blaring TVs and a 70-year old bartender serving out of plastic cups. But Vino Volo has been changing all that. The airport wine bar chain debuted in 2005 at Washington DC’s Dulles International Airport and has since opened a number of locations around the country. Vino Volo (derived from “wine flight” in Italian) was so successful when it opened in the B/C Concourse of the Philadelphia International Airport in May 2008 that it opened a second Philly location at the D/E Connector.

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By AML Publisher
Photos courtesy of Kevin E. McPherson

Hark The Herald Angels Sing!
Deanna Muth’s great sense of style makes The Pear Tree an irresistible shopping adventure.

Two years ago, Deanna Muth and her husband Thom were about to become empty nesters as their youngest child and only daughter, Andrea, was heading off to Penn State. Muth was facing that question that so many women have–after raising a family and sacrificing a second career, what will fill the next period of her life? The mother of three to Michael, 24, Bobby 23, and Andrea, now 20, was searching for a new creative outlet.

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By AML Staff Writer
Photos courtesy of Kevin E. McPherson

Main Line Mom, Minority Business Entrepreneur and QVC Model Monica Walker Miraglilo Talks Business, Babies and Beyond.

Fill-a-Pillow CEO Monica Walker Miraglilo

I am flying down Route 30 in Bryn Mawr at 6pm on a Friday evening in mid-September, hastily buckling my seatbelt in the passenger seat of Monica Miraglilo’s sleek SUV. It’s a great night, about 70 degrees, sunny with the perfect hint of fall in the air and every Mercedes, Lexus and BMW on Lancaster Avenue has somewhere fabulous to be. So we are weaving and moving and Monica is being Monica as I will soon learn: the multitasking machine is shifting into high gear as Miraglilo answers text messages and makes phone calls simultaneously. I’m trying to figure out when exactly in my sudden adventure we will find a good time to talk.

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By AML Staff Writer
Photos Courtesy of Kevin E. McPherson

Downtown Wayne dips its little toe into the big ‘pond’ of First Fridays

First Fridays in Wayne Begin October 3rd
Anthony Wayne Theater

Wayne seems like a natural fit for the wave of First Fridays that have sprung up in the last few years in the Philadelphia suburban region. And that is exactly what a group of Main Line business owners, some of the most active members of the Wayne Business Association, were thinking when they decided to organize the inaugural First Friday this October 3rd. “First Fridays just came out of the fact that the downtown merchants here in Wayne, especially the newer merchants, were getting together to think of new ideas to bring more local support of our small businesses and bring the community together,’ First Friday cofounder Liz Ayerle of Wayne Boutique Fresh Ayer said. “Wayne has such a great nucleus. There is such a neat flow and vibe up and down Lancaster and North Wayne Avenue. So, we got together and thought, ‘Why not take advantage of this and make one great night of shopping and dining where we can make ourselves available for the public?’ It’s convenient for those who work late and don’t always have a chance to browse our stores and we are going to make it fun for everyone and do it in our own signature way,’’ Ayerle enthused. The Wayne merchants had been inspired by some other local and successful First Fridays, which act as a night time block party in essence, include First Fridays in Phoenixville and First Friday Main Line (www.firstfridaymainline.com) which is a an arts and cultural night organized by 30 businesses in Bryn Mawr, Haverford and Ardmore
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