By AML Publisher
Photos by Spark Photography & David Campli Photography

“We wanted Aisle Style to be very approachable and chic-a cocktail party where ladies can mingle and enjoy themselves,” explained Beka Rendell of Innove Events. Photo courtesy of Spark Photography

AroundMainLine.com is thrilled to be sponsoring its first ever Main Line bridal event! Aisle Style, a sophisticated Sunday afternoon cocktail party and chic gathering of the region’s best bridal businesses, is the brainchild of Beka Rendell, of Innove Events. The event will take place on Sunday, March 14th from 1 to 4 p.m. at St. Davids Golf Club in Wayne. Rendell, who holds a degree from F.I.T. and has established a very successful Center City events business, decided it was due time to bring a wedding event to the Main Line that offers a unique experience and atmosphere. “It’s a sophisticated event that is geared towards brides, but also other special events too. So, ladies planning a baby shower or child’s birthday party, bar mitzvah, anniversary party—any event can be inspired from this show and the incredible businesses that will be on hand. We wanted Aisle Style to be very approachable and chic—a cocktail party where ladies can mingle and enjoy themselves. This is much different than a traditional wedding trade show atmosphere with vendors and booths. It is very ‘loungey’ with ottomans set up to relax and an amazing focus on design. The people we are working with are pulling out all the stops for Aisle Style—it will be something to see,” promised Rendell.

Innove Events launched in January of 2005 after Rendell, 28, left her position working as an event planner for a clothing company in New York City and moved to Center City. Rendell draws her company’s creative visions from an extensive background in fashion marketing. “When I left New York, I knew that I wanted to get involved in event planning but more on the social side. We wanted this to be a fun company, appeal to our clients and speak to an audience that wants a sleek, fresh modern approach to their wedding, bat mitzvah, baby shower, you name it. The brides we work with want very Martha, very DIY, but of course it’s not DIY. That’s the feel that Innove offers to our clients,” explained Rendell.
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By AML Publisher
Chestnut Hill photos courtesy of Vida Carson
Narberth Photos (including homepage featured shot) courtesy of Donald Groff
Photo of Finer Things courtesy of Mary Kate Burgess

Looking for a fun holiday guide for the next few weekends? We have got you covered with six super towns that are pulling out all the stops to entertain and delight the young and old.

The most cherished holiday tradition in Chestnut Hill is its Stag & Doe Nights which will be held on Wednesdays: December 9th, 16th and 23rd. Pictured is a holiday display in Robertson’s Florist.

Chestnut Hill
Holidays on the Hill
December 2nd through December 24th
www.chestnuthill.org

Discover wonderful holiday design ideas this weekend at the Chestnut Hill Holiday House Tour on Saturday, December 5th. Five magnificent homes, each with unique design and architectural styles, will be professionally decorated for the holidays and open from 10 am to 4 pm.

The most cherished holiday tradition in Chestnut Hill is its Stag & Doe Nights which will be held on Wednesdays, December 9th, 16th and 23rd, from 6 to 9 pm. Shops offer evening hours with wine and cheese or cocoa and cookies. Live music, roasting chestnuts, carolers and merriment make the nights come alive with joy and holiday spirit. And everyone looks forward to greeting Santa as he, too, enjoys the fun of Stag & Doe. New this year is Girls Night Out on Wednesday evening, December 2nd from 6 to 9 pm. Participating shops will offer lots of goodies and the ladies can get a head-start on their holiday revelry (and shopping, too).
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By AML Publisher
Photos Courtesy of Fallen Hearts

In the upcoming New Moon movie, Jacob Black gives Bella Swan a dream catcher for her birthday. Fallen Hearts’ pewter pendant with turquoise colored enamel accents, $24.

If you have not been privy to the media buzz surrounding this Friday’s release of New Moon, the second installment of the Twilight saga, then well, you must be living in a cave. Although considering New Moon’s storyline is based on a troubled vampire, perhaps a cave is a good place to emerge from just in time for the November 20th theater debut. The highly anticipated flick is based on author Stephenie Meyer’s four book blockbuster—of which 70 million copies have been sold and subsequently translated into 45 languages across the globe. Last November’s Twilight earned $70 million in its first three days and has since grossed close to $400 million worldwide.

With her Twilight-inspired Etsy store Fallen Hearts, West Philly jewelry designer Desiree ReDavid (pronounced Ree’-David) has tapped into the tens of millions of Twilight fans, known collectively as a Twilighters. Starting her sensationally successful jewelry line was, as ReDavid explained, “a happy accident.”
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By AML Publisher
Photos Courtesy of Jubilee Photography

Smith, 22, is a diehard Phils fan, loves college basketball and cheers for the Orlando Magic.

Don’t think Kayleen Smith is just another pretty face. The 22-year-old former Cabrini College basketball star and Anna Kournikova look-alike, budding model and local single has her sights set on a career in sports television. Smith, who just wrapped up an intense summer internship cutting her teeth with Comcast Sportsnet (albeit drooling over stud anchor and Philadelphia pretty boy Michael Barkann part of the time, see below) is serious about breaking into a world still very much dominated by men. “I’m willing and eager to start somewhere and work my way up. I just want someone to give me an opportunity to get my feet wet in television and I will take off! I have a great willingness to learn and a winning mentality and that is important in sports-because I throw myself into every task I am given.”

Kayleen fell in love with the frenzied, high pressure pace of live television when she sauntered down at the end of her intern duties to watch the final moments of Sportsnet’s number one weekday show, Daily News Live. “It is completely nuts, everyone is running around screaming and yelling-it is something else to watch. You don’t see that when the show is live and the lights come on and the host welcomes everyone with a big, calm smile. I loved that atmosphere. TV is so exhilarating, and the show must go on as they say. The viewers don’t care if an edit bay crashed or an external drive is not working…it’s all or nothing! This is the industry I belong in.”
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By AML Publisher
Photos courtesy of Kevin E. McPherson

Hark The Herald Angels Sing!
Deanna Muth’s great sense of style makes The Pear Tree an irresistible shopping adventure.

Two years ago, Deanna Muth and her husband Thom were about to become empty nesters as their youngest child and only daughter, Andrea, was heading off to Penn State. Muth was facing that question that so many women have–after raising a family and sacrificing a second career, what will fill the next period of her life? The mother of three to Michael, 24, Bobby 23, and Andrea, now 20, was searching for a new creative outlet.

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By AML Staff Writer
Photos courtesy of Kevin E. McPherson

Main Line Mom, Minority Business Entrepreneur and QVC Model Monica Walker Miraglilo Talks Business, Babies and Beyond.

Fill-a-Pillow CEO Monica Walker Miraglilo

I am flying down Route 30 in Bryn Mawr at 6pm on a Friday evening in mid-September, hastily buckling my seatbelt in the passenger seat of Monica Miraglilo’s sleek SUV. It’s a great night, about 70 degrees, sunny with the perfect hint of fall in the air and every Mercedes, Lexus and BMW on Lancaster Avenue has somewhere fabulous to be. So we are weaving and moving and Monica is being Monica as I will soon learn: the multitasking machine is shifting into high gear as Miraglilo answers text messages and makes phone calls simultaneously. I’m trying to figure out when exactly in my sudden adventure we will find a good time to talk.

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By AML Staff Writer
Photos Courtesy of Kevin E. McPherson

Downtown Wayne dips its little toe into the big ‘pond’ of First Fridays

First Fridays in Wayne Begin October 3rd
Anthony Wayne Theater

Wayne seems like a natural fit for the wave of First Fridays that have sprung up in the last few years in the Philadelphia suburban region. And that is exactly what a group of Main Line business owners, some of the most active members of the Wayne Business Association, were thinking when they decided to organize the inaugural First Friday this October 3rd. “First Fridays just came out of the fact that the downtown merchants here in Wayne, especially the newer merchants, were getting together to think of new ideas to bring more local support of our small businesses and bring the community together,’ First Friday cofounder Liz Ayerle of Wayne Boutique Fresh Ayer said. “Wayne has such a great nucleus. There is such a neat flow and vibe up and down Lancaster and North Wayne Avenue. So, we got together and thought, ‘Why not take advantage of this and make one great night of shopping and dining where we can make ourselves available for the public?’ It’s convenient for those who work late and don’t always have a chance to browse our stores and we are going to make it fun for everyone and do it in our own signature way,’’ Ayerle enthused. The Wayne merchants had been inspired by some other local and successful First Fridays, which act as a night time block party in essence, include First Fridays in Phoenixville and First Friday Main Line (www.firstfridaymainline.com) which is a an arts and cultural night organized by 30 businesses in Bryn Mawr, Haverford and Ardmore
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By Elizabeth H. Ayerle
AML contributor, Main Line Fashion Expert
Photos Courtesy of Kevin E. McPherson

Top Women’s Fall 2008 Fashion Trends According to Fresh Ayer Owner Liz Ayerle

A Breath of Fresh Air
Fresh Ayer, Wayne, PA

Fashion has always been about expressing yourself, but for the past decade or so designers have really been celebrating the individual spirit. Ladies of all shapes and sizes can appreciate the variety of choices and customize their wardrobe to their individual taste. Thankfully, we no longer have to be slaves to the hem and color of the moment! The new mantra on the runways from the world’s most respected designers–wear what works for you! So here you go, ten of the top Fall 2008 seasons’ trends to choose from and make your own Main Line fashion statement.

1) Plaid: Maybe you thought you’d seen the last of plaid at a Nirvana concert in 1992, but no…plaid is making a comeback in a big way. At Ralph Lauren (Ralph Lauren at the Bellevue, 200 South Broad Street Philadelphia) you’ll find plaid on coats in a chunky red and black version, short or long and definitely belted. Lauren showcased a breathtaking capped sleeve, turtleneck (in bright Kelly green and black plaid) ball gown in his Fall 2008 collection. Carolina Herrera showed it in more subtle tones, layered as tailored vests, capes and pants. Marc Jacobs put it to use in his Marc by Marc Jacobs line on funky minis that feel graphic and ‘pop-arty.’
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By AML Staff Writer
Photos Courtesy of Kevin E. McPherson

A Bryn Mawr boutique helps AroundMainLine.com identify and understand key fall trends.

Jon Segal, Owner of Pants, Bryn Mawr, PA

As a Main Line lifer and confessed full-time people watcher, the rapidly changing face of suburban men’s fashion has been clearly evident to me over the past year. From preppy private school students strolling around downtown Wayne, to fresh college grads enjoying happy hour at the neighborhood Great American Pub, to retiring baby boomers hitting the links at Aronimink, the Main Line young, middle-age and ‘seasoned’ man is more discerning with his personable wardrobe than ever. As AML’s resident fashionista, I went straight to the hippest new men’s store on the Main Line, Pants in Bryn Mawr, to find out what exactly has set the stage for these local style icons, what guys need to wear this fall and why the Main Line (fashion) boys are back in town.
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